Hi, I'm Ali, a freelance writer and brand consultant. On my website, you're likely to find me rambling about technical outerwear, my love of Japanese fashion and workwear.

I'm currently writing for a number of publications including eye_C Mag, Orienteer Mapazine, and Sabukaru Online, as well as retailers like SEVENSTORE, This Thing of Ours and HHV Journal. In addition, I count Size?, Beinghunted., A-COLD-WALL* and C.P. Company as past clients.