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In 1971, Massimo Osti founded the brand Chester Perry, named after the factory where Bristow, the hero of Frank Dickens’ comic strip, worked.
Drawing on his background as a graphic designer, Massimo immediately established a distinctive communication style for the brand: toy machines, pop graphic posters, and other promotional items were offered as gifts to retailers.
For printing T-shirts, jackets, and shorts, Massimo used techniques that, at the time, were almost exclusively applied to paper. He extensively employed photocopiers, placed screen printing, and four-color process printing.
In 1971, Massimo Osti founded the brand Chester Perry, named after the factory where Bristow, the hero of Frank Dickens’ comic strip, worked.
Drawing on his background as a graphic designer, Massimo immediately established a distinctive communication style for the brand: toy machines, pop graphic posters, and other promotional items were offered as gifts to retailers.
For printing T-shirts, jackets, and shorts, Massimo used techniques that, at the time, were almost exclusively applied to paper. He extensively employed photocopiers, placed screen printing, and four-color process printing.
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