Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. The brand is targeted at the skateboarding and hip hop cultures, and youth culture in general. The brand produces clothes and accessories and also manufactures skateboards.

The brand was founded by James Jebbia in 1994. The first Supreme store opened in an old office space on Lafayette Street in Lower Manhattan in April 1994. It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable. Jebbia explained that he opened Supreme in lower Manhattan because at the time there was nowhere else to buy skate products in the area. He focused primarily on more obscure, harder-to-find items and credited the open-mindedness of skaters with the brand’s ability to take risks.