Village PM offers a fresh take on what performance skateboarding footwear can feel and look like. Our first collection consists of two models, the 1PM and 1.30PM, both bringing the comfort and contemporary aesthetics usually associated with performance outdoor footwear to skateboarding.
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Afternoons that last a lifetime
A Wednesday afternoon out skateboarding with your friends. In your hometown or the city. That is the first thing we (co-founders Basile and Bram) agreed upon when we started this and what we want Village PM to feel like. The type of afternoon you get so caught up in that it takes a while to realise you went somewhere you hadn’t been before.
Continuous evolution.
Skateboarding has always re-invented itself continuously. Village PM aims to bring that nature of continuous progression back to skateboarding footwear.
“A lot of our friends wear skate shoes like sports equipment nowadays. Something you put on before skating and take off as soon as you’re going to do something else. We want to make shoes that are great for skating and that you still feel good in afterwards.”
Form, function and the French Alps.
After years of working together on high-performance footwear for A-list outdoor brands at footwear innovation agency All Triangles, skateboarder, footwear concept designer and co-founder Basile Lapray convinced ex-employer Julien Traverse to partner up for Village PM. All Triangles now brings Village PM the technological and industrial know-how needed to make progressive skateboarding footwear.
“The same idea has always been at the base of every single shoe we’ve made together. Form follows function.”
Hundreds of kickflips.
Inspired by the level of quality that has become standard in outdoor footwear, Village PM brings attention to detail and comfort to skateboard footwear. On a feature level, the asymmetrical precision fit, grippy, durable toe cap and typical wrap-around rubber construction typically seen in climbing footwear directly inspired our first two silhouettes.
“There’s elements in climbing shoes – durability and a balance between protection and precision, basically – that make perfect sense for skateboarding. We took those functions as a starting point and transferred them to skateboarding. And then we kept testing and tweaking the shapes and formulas until we were happy with how fast they break in, how long they last and how they feel on a board.”
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